Here is (the first?) collaborative book in the making.

http://www.wearesmarter.org

Sweet.

http://www.biteycastle.com/taken.htm

 

Nice idea for UGC. Shame I can’t understand a damn thing.

 http://www.atelier-v.ch/05.htm

 

Neat!

 http://www.says-it.com/cassette/index.php

 

OK, so the site is 100% over-the-top superfluous fluff, but it looks bloody good! Shame about that white-pixel halo around some of the product shots. And some copy is “coming soon”. And no, they didn’t hire a heavier model to showcase the “bottom heavy” jeans. And how the hell do you get back home?

http://www.hemjeans.com/

 

 

 

Occasionally it is worth looking at what viral is not. This instant win game has absolutely no attributes that will guarantee viral growth. On the contrary, most people will enter false “friend” data if they want to have another play. Yet the agency is selling it as viral.

http://www.hotelgiveaway.com/enter.aspx?ReturnUrl=%2fDefault.aspx

 

Very interesting collection of different TV brands and their evolution through the decades.

http://www.meldrum.co.uk/mhp/identzone/

 

Long downloading wait, but well worth it. Amazing graphics, CGI and direction!

http://microsites.audi.com/audir8/html/index.php

 

Didn’t I just see this somewhere else? Bit long…

Uninspiring concept, but pretty nice graphics.

 http://www.playithearitloveit.com/site/index.asp?lang_code=EN