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This is quite clever, if not a bit contrived. Created by BBDO, Austria.

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Toyota’s American brand Scion has launched a campaign in Second Life featuring virtual cars available to residents for a test drive. Other examples of brands campaigning in Second Life are American Apparel and Aloft Hotels.

I like this. Simple and straight to the point, like all Lynx advertising. Shame though they shot the video of the girls on white background which means they all have a white pixel halo.
http://www.lynxboost.com/game.php
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Convert your video into a cool flipbook! I know this will come handy one day. A bit pricey though.
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Aesthetically, it leaves a lot to be desired, but it did expose some big holes in my geographic knowledge.
http://www.caledonianglobalchallenge.co.uk/
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