This is a bit old, but it just resurfaced and reminded me how much I liked it first time around! You must dig in and explore under all the *******.

 http://www.shaveeverywhere.com/

Here is a nice idea for user generated content. People pass a glass/bottle of chocolate milk from one to another. Bit boring after a while though.
http://www.infinimentbon.com/

Prefer Matt’s adventures.

Yep. They are all here. Borders, rounded corners, dotted lines, tags and drop shadows included!

A game for Pringles. Very simple gameplay but quite engaging I found. That perpetual spiral effect really draws you in. Extremely simple assets used to maximum effect.

http://www.groovyglider.com/

Sometimes I think we think too much. Here is a simple game to promote Virgin Mobile V Festival. Silly gameplay that does little to promote either Virgin Mobile or the festival. Fairly well executed though, but does it grab you? I like the rocker guy!

http://www.winvfestivaltickets.com/

 

This is another community site based on the story of your life. Literally!

http://www.dandelife.com/

 

Nice surrounding graphics, but game itself could have been much slicker.

http://www.bountydecathlon.com/

This Japanese company is designing fancy barcodes.

http://www.d-barcode.com/

Wil brought this brilliant ad to our attention and I think it belongs here. It ticks almost all the boxes. 100% relevance to the product, entertaining, action reinforces the message, excellent execution, etc. I say almost cause the logo is too small!!!