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Occasionally it is worth looking at what viral is not. This instant win game has absolutely no attributes that will guarantee viral growth. On the contrary, most people will enter false “friend” data if they want to have another play. Yet the agency is selling it as viral.
http://www.hotelgiveaway.com/enter.aspx?ReturnUrl=%2fDefault.aspx
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This is an interesting website about London created by Virgin Atlantic (I think…). Not only the graphics are something worth looking at, but the whole concept is quite unusual.